Volvo Cars Korea has reported a significant increase in electric vehicle sales, doubling its figures in the first half of the year, thanks to the success of its premium all-electric SUV, the EX30.
According to the Korea Automobile Importers and Distributors Association (KAIDA) on August 26, Volvo's sales in the first half of the year reached 7,470 units, a 10% increase compared to the same period last year. Among these, pure electric vehicle sales soared to 1,944 units, marking a 107% increase from 939 units the previous year, surpassing plug-in hybrid electric vehicle (PHEV) sales. The popular models EX30 and EX30CC saw a growth rate of 113%.
The surge in sales is attributed to the vehicles' competitive pricing and product appeal. The EX30 and EX30CC are Volvo's first compact SUVs, designed for urban environments, featuring advanced safety technologies, a premium Harman Kardon sound system with 1,040 watts, and cutting-edge connectivity developed specifically for the South Korean market.
Notably, Volvo set the domestic launch prices at some of the lowest levels globally, with the EX30 Core trim priced at 39.91 million won, down 7.61 million won from the previous price of 47.52 million won. The EX30 Ultra trim and EX30CC Ultra trim were also reduced by 7 million won each, now priced at 44.79 million won and 48.12 million won, respectively.
Within a week of its pre-order launch, the EX30 and EX30CC surpassed 1,000 pre-orders, and in June alone, 946 units were sold, making it the top-selling model in the premium compact EV segment. This marked the highest monthly sales record for Volvo since it introduced pure electric vehicles in South Korea in 2022.
Volvo aims to challenge for the top position in the premium EV market with the upcoming launch of its next-generation flagship electric models, the EX90 and ES90. These models will also feature advanced technologies and will be priced over 40 million won lower than their counterparts in major European countries.
* This article has been translated by AI.
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