Samsung Display is showcasing its quantum dot organic light-emitting diode (QD-OLED) gaming performance at the world's largest gaming exhibition, partnering with global gaming companies. The company is expanding its lineup to include a 24.5-inch model aimed at the premium gaming monitor market, targeting the demand for esports and first-person shooter (FPS) games.
From now until August 30, Samsung Display is conducting joint marketing with global gaming firms such as Capcom, Krafton, and CD Projekt Red at Gamescom 2026 in Cologne, Germany.
At the event, new and popular titles from these game companies will be featured on gaming monitors and TVs equipped with Samsung Display's QD-OLED technology. A total of over 180 QD-OLED products will be showcased.
Capcom's booth will feature 90 QD-OLED gaming monitors, allowing attendees to experience new titles such as 'Exoprimal,' 'Dragon's Dogma 2: Dark Arisen,' and 'Street Fighter 6' on QD-OLED displays.
Krafton will present three upcoming titles—'Project Zeta,' 'Age Twister,' and 'Tangle: Unbound'—on 85 Alienware QD-OLED gaming monitors. A video introducing Samsung Display's premium technology brand, 'QD-OLED Penta Tandem,' which features a five-layer structure, will also be released.
At the CD Projekt Red booth, a trailer for the 'The Witcher 3: Wild Hunt' expansion will be screened on eight QD-OLED TVs, highlighting the high contrast and color expression of QD-OLED technology to emphasize the dark visuals and details typical of dark fantasy.
QD-OLED is characterized by a rapid response time of 0.03 milliseconds, self-emissive black representation, high color purity, and a wide color gamut. Samsung Display aims to highlight these features across various genres, from FPS to action role-playing games (RPGs) and adventure titles.
Samsung Display plans to expand its gaming QD-OLED product line as a result of this Gamescom event. The company intends to begin mass production of a 24.5-inch FHD QD-OLED model aimed at the FPS and esports markets within this year. Several global PC manufacturers also announced plans to launch new products featuring this panel at the event.
The 24.5-inch size is preferred in the FPS and esports fields, as it allows for quick assessment of the entire screen, which is crucial for fast decision-making and actions. Samsung Display aims to extend its QD-OLED competitiveness from the existing premium gaming market into the competitive gaming sector.
According to market research firm Omdia, Samsung Display shipped approximately 2.5 million QD-OLED monitors last year, accounting for about 75% of the total market for self-emissive monitor panels.
Jung Yong-wook, Executive Vice President of Samsung Display's Large Display Business Division, stated, "Gaming is the content where consumers can most directly experience the fast response time and image quality competitiveness of displays. By expanding our product lineup to include 24.5-inch models, we will further strengthen our leadership in the premium gaming market."
* This article has been translated by AI.
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