Krafton Unveils Publishing Strategy at Gamescom, Aiming to Develop New Franchises Beyond PUBG

By Shin Hye An Posted : August 27, 2026, 09:00 Updated : August 27, 2026, 09:00

Krafton hosted a 'Krafton Media Day' at Gamescom 2026 in Cologne, Germany, where it announced its vision for continuously developing global franchises. The company aims to discover and nurture new global franchises that will follow in the footsteps of PUBG through various genres, collaborations with creative studios, and reinterpretation of existing intellectual properties (IPs).


The media day took place on August 26 at the Koelnmesse. Krafton introduced five new titles: No Low, Project Zeta, Age Twister, Tangle: Unbound, and PUBG: Deadnet, detailing their development backgrounds and core gameplay.


Krafton also outlined its publishing direction, which includes challenging existing genre conventions, collaborating with innovative creative studios, and reinterpreting established franchises to connect with global fans in new ways.


Jang Tae-seok, head of global publishing at Krafton and head of the PUBG franchise, discussed how the PUBG IP reflects Krafton's publishing vision. He emphasized the goal of continuing to meet more fans eager for new experiences by collaborating with creative studios that possess diverse genres and identities, drawing on ten years of accumulated experience.


The first session featured Klass Af Biyurin, CEO of Neon Giant, who introduced the immersive open-world first-person shooter RPG, No Low. Neon Giant aims to create a highly engaging open-world experience where players can craft their own gameplay and narratives rather than following predetermined paths.


Kim Nam-seok, CEO of Nirvana, presented Project Zeta, a multi-team tactical arena (MTA) game. Nirvana focuses on finding new thrills and excitement that MOBA fans desire, moving away from traditional MOBA structures. The game features four teams of three players each competing for key objectives from the start.


Jordi Ministral and Alexis Corominas, co-founders and directors of Piccolo Studio, introduced the two-player cooperative adventure game, Age Twister. The game follows a grandfather and granddaughter as they navigate adventures across four life stages—childhood, youth, adulthood, and old age—integrating generational differences into gameplay and narrative.


Gu In-young, CEO of Boundary, presented Tangle: Unbound, an Eastern dark fantasy action RPG. Tangle combines a world view centered on Buddhist concepts of reincarnation and karma with the aesthetics and imagination of 15th to 17th-century East Asian culture. Boundary aims to create a new dark fantasy experience that incorporates Eastern mythology and cultural imagination into its world, combat, and narrative.


Dave Curd, creative director at PUBG Studio, concluded the sessions by introducing the new PUBG franchise title, PUBG: Deadnet. This title reinterprets the survival and competition experiences gained from PUBG: Battlegrounds, moving beyond traditional battle royale formats. Set in a new world inspired by the Pacific Northwest of the United States in the 1990s, titled 'Cascadia 1996,' it aims to expand the PUBG identity in innovative ways.


Krafton also showcased its new titles at Gamescom 2026, setting up a booth in Hall 9 of the Koelnmesse and providing an interactive space for attendees to experience the games firsthand.


Among the new titles, Age Twister, developed by Piccolo Studio, has been nominated for the 'Most Wholesome' category at the Gamescom Awards 2026, which honors games that provide warm and positive experiences to users. The winners will be announced on August 28.





* This article has been translated by AI.

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