SEOUL, August 27 (AJP) - SM Entertainment has named Zhou Mi of Super Junior-M to lead its new Beijing joint venture with Tencent Music Entertainment Group, the company said Thursday.
The joint venture, called STE, was established after SM and TME signed a memorandum of understanding in May to expand cooperation in the Chinese-speaking market.
STE will work on a new Chinese idol group project that SM is preparing to debut within the next two to three years.
The company will oversee auditions for new artists and handle local management in China after the group debuts.
STE will also manage China-region activities for SM artists including NCT DREAM's Renjun and WayV members Yangyang and Xiaojun.
SM said the venture will provide more localized promotion and entertainment activity support for the artists.
Zhou has performed with Super Junior-M and as a solo artist for nearly two decades.
He has also worked as a director at SM's China unit, giving him experience in both artist activity and local management, according to the company.
Zhou said he hopes STE will combine SM's strengths in intellectual property and content production with the Chinese-speaking market.
AJP Takeaways
· SM Entertainment has established a Beijing joint venture with Tencent Music Entertainment Group.
· The company, STE, will be led by Zhou Mi of Super Junior-M.
· STE will work on a Chinese rookie idol group project targeted for debut within two to three years.
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