SEOUL, August 27 (AJP) - Netflix and Belgian beer brand Stella Artois will launch a global campaign tied to the second season of "The Gentlemen: The Series," Netflix said Thursday.
The campaign, titled "The Gentlemen's Serve," will run in eight countries: South Korea, the United States, Britain, Canada, Brazil, Colombia, Mexico and South Africa.
Netflix said it is the first brand partnership for "The Gentlemen: The Series."
It is also the first campaign that Netflix and AB InBev, Stella Artois' parent company, are running together across multiple markets at the same time.
The campaign features series star Theo James and Stella Artois ambassador David Beckham.
The two appear in campaign content connecting the Netflix series with the beer brand.
The rollout will include official social media content, experience-based events and limited-edition products in key markets.
Netflix and AB InBev signed a global brand partnership last September.
In South Korea, the companies previously worked together on a campaign tied to the second season of Netflix's cooking competition show "Culinary Class Wars" in December.
Magno Herran, Netflix's vice president of global brand and marketing partnerships, said the campaign is aimed at letting fans experience the series beyond the screen.
AB InBev global chief marketing officer Marcel Marcondes said the series fits Stella Artois' brand heritage and serving ritual.
AJP Takeaways
· Netflix and Stella Artois will launch a global campaign tied to "The Gentlemen: The Series."
· The campaign, "The Gentlemen's Serve," will run in eight countries, including South Korea.
· Netflix said it is the first brand partnership for the series.
Copyright ⓒ Aju Press All rights reserved.