No Brand Burger, operated by Shinsegae Food, will raise prices on some menu items due to rising raw material and logistics costs. The average increase will be 2.5%, with burger prices for individual items and sets rising by up to 400 won.
The company announced on August 27 that it will adjust the prices of burgers and some side menu items starting August 28.
As part of this price adjustment, the prices of 22 burger items and sets will increase by 100 to 400 won. Among 34 side menu items, some will see price increases of 100 to 200 won, while the remaining 28 items will maintain their current prices.
However, three flagship items—the Amazing Double, Amazing Double Cheese, and Amazing Double Salsa—will remain priced in the 4,000 won range for individual items and 6,000 won for sets. The value menu item, Amazing Bulgogi, will also maintain its industry-low price of 2,700 won after the adjustment.
A representative from No Brand Burger cited the increase in raw material and logistics costs as the reason for the price hike. The company has absorbed cost burdens by enhancing purchasing competitiveness and streamlining store operations, but decided to raise prices for some menu items to ensure stable operations for franchisees.
The representative stated, "In light of ongoing cost increases, we minimized the price adjustment while considering customer burden and the stable operation of franchisees. We will continue to strengthen our purchasing competitiveness and operational efficiency to ensure customers can enjoy No Brand Burger without added burden."
Meanwhile, major burger franchises have been raising prices this year. Burger King increased the price of individual burgers by 200 won and side items by about 100 won in February. McDonald's raised prices on 35 menu items by an average of 2.4% in the same month, while Mom's Touch increased prices on 43 items by an average of 2.8% in March. Lotteria also raised prices on 22 burger items by an average of 2.9% in May.
* This article has been translated by AI.
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