Musinsa Achieves Significant Growth in Japan with 136% Annual Increase

Musinsa's business in Japan is on a robust growth trajectory. The company's transaction volume in Japan has reached last year's total in just seven months, reflecting a strong upward trend.

On August 27, Musinsa announced that its transaction volume in Japan over the past seven months has matched last year's annual figures. The transaction volume in Japan has increased more than fivefold compared to last year. Over the past three years, the average annual growth rate has reached 136%. In the first half of this year, both new member sign-ups and transaction volume more than doubled compared to the same period last year, establishing Japan as a key market for the global store.

Musinsa has gradually expanded its operations since establishing its local subsidiary, Musinsa Japan, in 2021. The company has been accumulating customer and purchase data through its global store while operating pop-up stores for K-fashion brands in major areas like Tokyo, connecting offline experiences to online purchases. Additionally, it has strengthened local logistics infrastructure to enhance purchasing convenience.

Building on its capabilities in Japan, Musinsa is also expanding its reach in the Asian market. The company established a local subsidiary in China last year and has been collaborating with major retailers in Southeast Asia, including the Philippines, Indonesia, Vietnam, and Malaysia, to promote offline operations for Musinsa Standard since last month.

Initially, Musinsa focused on understanding customer demand in each country and stabilizing its distribution system, with plans to develop business models tailored to regional characteristics. Next year, the company plans to open an offline store in Tokyo to continue its growth in Japan. A Musinsa representative stated, "We will create an environment where K-fashion can establish itself through localization strategies in China and Southeast Asia."

Meanwhile, Musinsa provided relief supplies to customers in the Kyushu region of Japan affected by a recent earthquake. Customers in Kyushu who ordered products from the Musinsa global store received relief supplies without needing to apply separately.