Everland's popular fall horror theme zone, 'Blood City,' is set to undergo changes as it marks its 10th anniversary this year. The attraction will shift from a focus on viewing performances to offering immersive content that allows visitors to participate directly in the storyline.
On September 12, Samsung C&T's Resort Division will launch 'Blood City Zero: Hell Gate' as part of its fall festival, the company announced on August 27.
A teaser released ahead of the opening utilized generative artificial intelligence (AI) technology. According to Everland, the teaser images and videos shared on its official social media platforms since August 24 have garnered over 1 million views within three days.
The first teaser image featured zombie characters that have appeared in Blood City over the years. The following day's video showcased a woman transforming into a zombie against the backdrop of the Blood City entrance, accompanied by the phrase 'HELL GATE.' Generative AI was employed to create these scenes.
This year, the experience format will also change. Instead of merely exploring designated areas or watching performances, visitors will be invited to actively participate in a large-scale immersive horror experience. Specific details about the content have yet to be revealed.
Blood City first debuted in 2017 as Everland's fall season horror attraction. Since then, it has evolved each season with changes to its storyline and layout, collaborating with external creators and intellectual properties (IPs).
In 2022 and 2023, it partnered with art director Chae Kyung-sun from the Netflix series 'Squid Game' to create dystopian-themed train stations and a cyberpunk-style future city. In 2024, it will operate an outdoor experience space utilizing popular IPs in collaboration with Netflix, and last year, it reinterpreted the classic 'The Wizard of Oz' within a horror context.
For its 10th anniversary, the focus will shift from external IP collaborations to enhancing visitor participation. The aim is to break down the barriers between the audience and the content, allowing them to become part of the story.
An Everland representative stated, 'This year, to celebrate the 10th anniversary, we plan to strengthen immersive content that allows visitors to directly engage in the experience.'
Blood City will be unveiled during Everland's fall festival starting September 12. During the same period, a walking safari experience and a fall-themed garden will also be available.
* This article has been translated by AI.
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