Crown Park Hotel Seoul has streamlined its booking process and introduced a 24-hour AI chatbot for inquiries, earning recognition with the 'Platinum Prize' in the hotel and resort category at the ICT Award Korea 2026.
According to Crown Park Hotel Seoul, the newly revamped official website was awarded the 'Platinum Prize' in the hotel and resort category at the ICT Award Korea 2026.
On August 28, the hotel reported that the ICT Award Korea, now in its 23rd year, is organized by the Korea Information Science Promotion Association and Sungkyunkwan University, with support from the Ministry of Science and ICT. The awards recognize outstanding web, app, and digital platform projects.
The hotel redesigned its website to make key information about rooms and facilities easily accessible, reducing the steps required for room searches and bookings.
The site is optimized for various devices, including PCs and mobile phones, and features an AI chatbot that can assist with reservations and facility inquiries 24/7.
The hotel emphasized that the website redesign aimed to reflect its concept of 'urban relaxation' online.
Lee Joo-hye, a director at Crown Park Hotel Seoul, stated, "We redesigned the website from the ground up, viewing it not just as a promotional tool but as the first point of contact for customers with the hotel. We plan to gradually revamp the websites for Crown Harbor Hotel Busan and Jeju Crown Country Club to highlight the unique characteristics of each property."
The Crown Group operates Crown Park Hotel Seoul, Crown Harbor Hotel Busan, and Jeju Crown Country Club.
* This article has been translated by AI.
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