Fujifilm Korea is showcasing a popup store in Busan where visitors can experience various products from its Instax instant camera brand. The popup, which runs from August 28 to September 17 at the second floor lifestyle popup zone of Samjeong Tower, allows consumers to engage with the products in a space designed to reflect different tastes.
The popup features rooms that represent the characteristics of Instax products and user preferences. The space is divided into a 'Kitsch Room' and a 'Modern & Classic Room.'
The Kitsch Room is centered around bright and unique products like the Mini 13, Pal, and Replay. In contrast, the Modern & Classic Room showcases more traditional and sophisticated products such as the Mini 99, Mini Evo, and Link Plus.
Visitors can try out the cameras displayed in each room. They can take photos using their chosen products against the room's backdrop and decorate the film according to the concept.
Additionally, there is a program that incorporates the photos taken by visitors into the popup's exhibition. This allows the photos created by attendees to become part of the display.
Fujifilm has also organized events linked to product purchases. Customers who follow Instax's official social media accounts and provide proof will receive a free shooting opportunity. Those who purchase film will be eligible for a first-come, first-served rental of the entire series of Instax Link products.
At the venue, Fujifilm will sell not only Instax cameras and film but also photo accessories. Customers spending over 100,000 won will be able to participate in a lucky draw.
Fujifilm Korea is expanding the consumer touchpoints for instant photography by focusing on the entire experience of taking, decorating, and displaying photos, rather than just the products themselves. The Busan popup emphasizes user preferences and lifestyle over product features.
On August 27, Fujifilm Korea won the 2026 Epica Awards Korea in the brand content category for its Instax Mini Evo Cinema campaign. The Mini Evo Cinema supports not only photo shooting and printing but also video recording. Since its launch in February, Fujifilm has been conducting related campaigns to engage with younger consumers.
A representative from Fujifilm Korea stated, "As demonstrated by our Epica Award win, Instax continues to offer experiences that allow consumers to enjoy the charm of instant film photography and its diverse lineup. We hope that through the 'Instax ROOM TOUR,' visitors can discover products and shooting methods that suit their tastes and enjoy a unique experience with Instax in Busan."
* This article has been translated by AI.
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