Naver and Kurly's grocery shopping service, 'Kurly N Mart,' has expanded its loyal customer base, particularly among Naver Plus members, achieving nearly a tenfold increase in transaction volume within its first year.
Naver announced on August 31 that the transaction volume for Kurly N Mart, launched in September of last year, has grown steadily, increasing approximately tenfold compared to its initial launch.
Notably, the service has secured a loyal customer base as repeat purchases among grocery shoppers have surged, particularly among users in their 30s and 40s. Among customers who have used Kurly N Mart more than ten times, over 72% belong to the 30-40 age group, which also shows the highest rate of repeat purchases.
The purchasing behavior of customers in their 40s is also significant, with this demographic reportedly visiting Kurly N Mart at least once a week on average.
Naver attributes the growth to the shopping convenience offered through the Naver Plus Store app and Kurly's competitive delivery services. In fact, over 80% of Kurly N Mart's transaction volume is generated through the Naver Plus Store app.
Over the past year, both companies have enhanced personalized recommendation features based on accumulated shopping patterns and purchase data.
This includes identifying competitive products from smart stores and showcasing them in the 'N+ Selection' within Kurly N Mart. Additionally, Kurly's delivery network allows customers to receive smart store products quickly alongside their grocery items from Kurly N Mart.
To celebrate its first anniversary, Kurly N Mart is hosting the 'Kurly N Mart 1st Anniversary Festa' from today until September 6. During this event, popular products frequently purchased by loyal customers will be selected and offered with various benefits.
* This article has been translated by AI.
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