The Korea Creative Content Agency (KOCCA) announced the establishment of the 'Designer Fashion Industry Development Committee' on August 31, aimed at enhancing communication with the fashion industry.
On August 27, KOCCA held a 'Designer Fashion Industry Communication Meeting' at the CKL Business Support Center in Gwanghwamun, establishing an official communication framework with industry stakeholders. The committee will meet regularly to gather feedback from the field and incorporate it into existing support programs and new initiatives.
Participants included Kim Joo-han, CEO of Daily Mirror; Lim Hyun-ji, CEO of Mnem; and Lee Soo-bin, CEO of Acock, representing nine designer brands along with the Korea Fashion Designers Association. Attendees shared insights on current issues facing designer brands and discussed support measures and policy improvements to foster the growth of K-Fashion.
This year, KOCCA is investing approximately 11.3 billion won to bolster support for the designer fashion industry. The agency is particularly focused on facilitating solo fashion shows for domestic designer brands at major global fashion weeks and collaborating with Hyundai Department Store to operate overseas pop-up stores, thereby expanding opportunities for domestic brands in international markets.
Kim Yoon-ji, head of KOCCA, stated, “It is crucial to create an environment where the creativity and uniqueness of designers lead to brand growth, and the achievements of individual brands contribute to the overall competitiveness of our country’s fashion industry. We will continue to provide support tailored to industry needs to uncover new markets and opportunities for designer brands.”
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.