Samsung C&T's construction division has revamped its apartment brand, Raemian, after five years.
On August 31, Samsung C&T announced that it has redefined the Raemian brand identity system to align with changing housing paradigms and individual lifestyles, unveiling a new slogan and brand identity (BI).
The new brand philosophy is "From Height to Depth." The slogan, "Deepen Your Life, RAEMIAN," emphasizes a focus on enhancing the essence of living by adding depth to personal tastes, daily life, and experiences, beyond just providing higher and larger spaces.
The brand's core values are uniqueness, dignity, and refinement. The company aims to respect individual lifestyles rather than conforming to standardized criteria, focusing on values that feel natural the longer one stays, rather than mere extravagance.
The new BI maintains the three vertical lines that symbolize Raemian while emphasizing simplicity with a focus on spatial awareness and white space. The previous green and gray color scheme has been replaced with a focus on black and white.
The new BI will first be applied to the recently opened Raemian Trinione in Banpo-dong, Seocho-gu, Seoul, and will be gradually implemented in new Raemian complexes.
As competition in the residential brand market shifts from superficial luxury to resident experience and lifestyle culture, major construction companies are also rebranding.
* This article has been translated by AI.
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