App market One Store is accelerating its global market strategy. It officially launched 'One Store Global' in 122 countries and introduced the direct-to-consumer (D2C) payment platform 'One Shop,' aiming to expand its global business in game and content distribution as well as payments.
On August 31, One Store announced the official opening of One Store Global and One Shop. One Store Global will begin services in 122 countries worldwide, including North America, Latin America, and Asia, with over 1,000 content titles available at launch.
Notably, One Store is expanding its distribution channels for AI and blockchain games, setting itself apart from other app markets that apply separate review criteria and policies for apps involving virtual assets or tokens. One Store Global will apply the same content review standards and will not impose restrictions on the types of blockchain or wallets.
This approach aims to establish One Store as a mobile channel that fully accommodates numerous blockchain games launched in the global market. Developers can release their games simultaneously in 122 countries with a single global build, reducing the development and operational burdens associated with country-specific adaptations.
A service called 'AI Games,' which showcases games created using AI, will be introduced to global users in September. AI Games will offer games made by creators utilizing AI, allowing users to run them directly on One Store Global without needing to download a separate app. AI Games was soft-launched in the South Korean market in August.
Users can make purchases using payment methods common in their respective markets, including credit cards and other localized payment options.
One Shop is a D2C channel that integrates One Store's One Web Shop and Nexters' Cross Shop. Following its initial distribution in South Korea, it has expanded to six additional countries: the United States, Japan, Taiwan, Indonesia, Thailand, and the Philippines, bringing the total to seven countries. One Store has enabled developers to sell game items with only a 5% fee, excluding payment gateway fees, enhancing profitability for developers.
Developers can implement One Shop without the need for separate build development by utilizing the existing One Store in-app payment integration standards, allowing them to operate both app distribution and web payments simultaneously. With this global launch, One Shop will also provide a site builder feature that allows developers to customize their sales pages. They can freely set product display methods, banner orders, background colors, and images to create a D2C channel that aligns with their brand.
Users can access One Shop through various channels, including in-game pathways and the One Store Global app. This feature provides a seamless transition from the app market to web payments.
Jang Hyun-guk, CEO of Nexters, One Store's parent company, stated, "We will connect the innovations occurring in AI and blockchain to game content and platforms."
This global launch is part of Nexters' strategy for a global platform following its acquisition of One Store. In June, Nexters secured an 89.03% stake in One Store for approximately 62.6 billion won, becoming the largest shareholder. At that time, Nexters outlined plans to combine its AI and blockchain business capabilities with One Store's app market foundation to expand into a global gaming platform. One Store plans to continue expanding its service countries, One Shop support regions, and content lineup in the future.
* This article has been translated by AI.
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