Samsung Electronics is presenting a vision of human-centered design through an exhibition that combines artificial intelligence (AI) and art at the global design event, Design Miami Seoul 2026.
The event, taking place from September 1 to 6 at the Dongdaemun Design Plaza (DDP) in Seoul, features the theme "Design is an Act of Love." Samsung's exhibition showcases various works that blend technology and creativity, grounded in the philosophy that design begins with understanding and consideration for humanity.
Fourteen teams of Korean artists are participating, each creating unique artworks that reinterpret Samsung products based on their individual sensibilities and experiences. Some artists utilized AI as a tool to develop and expand their ideas.
The products reimagined by the artists include the Music Studio 5, Bespoke AI Family Hub, and Galaxy Z Fold 8, among others. Samsung explained that the artworks are rooted in the artists' unique perspectives and creativity, with AI serving as a tool to enhance these expressions.
The 14 artworks will be displayed on Samsung's 2026 flagship OLED TV, the SH95, which features custom frames designed in various materials and forms. This implementation reflects the concept of "Expressive Design," where a single product can transform in appearance based on the user's personality and preferences.
The SH95 is characterized by its "Float Layer Design," which gives the impression that the screen is floating above a metal plate. Unlike traditional TV designs that focus on minimizing screen borders, the SH95 utilizes the structure and materials of the product itself as sculptural elements, expanding the TV's role from a mere appliance to a design object that enhances the space.
Through this exhibition, Samsung emphasizes that even in the age of AI, human creativity remains at the center of design. The company aims to use AI not as a replacement for creators but as a tool to broaden human imagination and expression.
On September 3, Mauro Porcini, Chief Design Officer of Samsung Electronics' DX Division, will participate in a design talk to introduce Samsung's design vision.
Porcini stated, "'Design is an Act of Love' reflects our principle that design begins with a deep understanding of humanity. Creativity starts with humans, and AI can amplify our imagination and further develop our ideas." He added, "Samsung will continue to create new possibilities through various human-centered design approaches."
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.