SK Telecom announced on September 1 that its self-service communication platform 'Air' has surpassed 200,000 members, prompting a promotional offer for free subscriptions to 'YouTube Premium Lite.'
The promotion, which runs from September 1 to February 28, 2027, is available to new customers who sign up for the 'Air X' plan through the official Air app and website. These customers will receive a year of free YouTube Premium Lite after activation.
Air X is an unlimited data plan priced at 58,000 won per month. New subscribers during the promotional period will also receive bonus pack points, which can be used for bill payments or to purchase from over 1,000 products in the Air app's point shop.
Subscribers to Air X can pay their entire bill with points until December. With maximum benefits applied, customers can enjoy an unlimited data plan that includes YouTube Premium Lite for an effective monthly cost of around 10,000 won.
SK Telecom has been enhancing the utility of points within the Air service. In June, the company expanded the limit for point payments, allowing customers to use points earned from advertising missions to cover their bills, even exceeding the previous limit of 5,000 won.
Additionally, to ease the financial burden on customers, SK Telecom has significantly increased the point payment limit for Air from 5,000 won to 100% of the monthly fee for the Air X plan, while the other five plans allow for 50% payment with points. Following this change, the points used for bill payments in August surged more than fivefold compared to the previous month.
SK Telecom is also running a promotion waiving the eSIM issuance fee for new Air plan subscribers until the end of the month.
“Air was designed with a user-centric approach from the planning stage, and we have continuously expanded services and benefits based on customer feedback since its launch,” said Kwon Hyun-cheol, head of SK Telecom's Sales & Marketing Division. “We will continue to strive to be a communication brand that adds convenience and enjoyment to our customers' daily lives.”
* This article has been translated by AI.
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