KOTRA is expanding its organizational operations to enhance communication between mid-level leaders in their 30s and 40s and younger employees. This initiative aims to connect export diversification, economic security, and AI-based service innovation with changes in internal organizational culture as the agency prepares for a $1 trillion export era.
On August 31, KOTRA held a session titled 'Communication with Mid-Level Leaders' featuring over 60 leaders from their 30s and 40s, along with President Kang Kyung-sung. The discussion focused on 'The Path KOTRA Creates in the Era of $1 Trillion Exports,' addressing strategies for export diversification, economic security, and organizational innovation.
Participants explored ways to increase export participation from small and medium-sized enterprises, emphasizing AI and regional growth. They also discussed improving safety and welfare for employees working in war and disaster zones.
This year, KOTRA is actively applying AI to export support tasks, launching initiatives like 'Export Hope 1000' and the 'AI Trade Support Center' to expand overseas opportunities for local small businesses.
'Communication' is an internal communication program introduced by President Kang after his appointment in November 2024. It has been conducted 80 times so far, targeting different groups, including headquarters staff, regional employees, and young interns. This year, the program plans to expand participation to include field workers and internal partners.
Additionally, a reverse mentoring program began last month, where 22 employees, averaging 28 years old, serve as mentors to seven executives, including the president. They share insights on communication styles, trends, and AI usage relevant to the younger generation.
KOTRA plans to operate the program through the end of the year, with seven mentoring groups rotating meetings with executives. The goal is to incorporate the perspectives and digital usage of younger employees into improvements in export support services.
* This article has been translated by AI.
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