Jin Ok-dong, Chairman of Shinhan Financial Group, highlighted 'customer trust' as the core value of the group during its 25th anniversary celebration.
Speaking at the event held on the morning of September 1 at the group's headquarters in Jung-gu, Seoul, Jin stated, "For a financial company managing customer assets, trust is not just one of many values; it is the starting point and final checkpoint for all decision-making and sustainable growth."
He urged employees to continuously reflect on whether they and the company are trusted by customers, saying, "If there are areas where customers do not trust Shinhan, we must accurately identify the reasons and consistently improve them."
Jin also predicted that in the age of artificial intelligence (AI), the concept of trust will extend to AI agents that compare products and conduct investments and transactions on behalf of customers. He noted, "The key competitiveness in the future will not only depend on how well we utilize AI but also on how well we design AI that customers can trust."
Additionally, he reiterated the importance of internal controls within the group. He explained, "Zero scandals and proactive sales are not conflicting concepts; it means we must excel in sales while strictly adhering to internal controls." He added, "Creating trusted individuals, trusted systems, and a trusted financial group is the most important force in shaping Shinhan's next chapter."
* This article has been translated by AI.
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