Madup's shares have surged nearly 17% following the release of a new corporate analysis report by a securities firm.
According to the Korea Exchange, as of 1:28 PM, Madup's stock was trading at 8,950 won, up 1,350 won (17.76%) from the previous trading day. The stock opened at 8,260 won and reached a high of 9,600 won during the session.
Madup, which went public on the KOSDAQ market on July 1, is an advertising agency that operates based on digital marketing artificial intelligence (AI) agents and solutions.
On the same day, SK Securities initiated coverage on Madup, issuing a 'Buy' rating and setting a target price of 14,500 won. The analysis suggests that Madup stands to benefit as AI investments transition from infrastructure development to actual profit generation.
Heo Seon-jae, a researcher at SK Securities, stated, "Madup is achieving both cost reduction and revenue growth through its vertical AI, which has learned from over 1 trillion won worth of advertising data. The value of AI infrastructure will ultimately be confirmed by companies that generate profits from its use, leading to increased interest in software and services that monetize AI applications."
He also noted, "The advertising agency industry has a large market size but low growth potential, which presents a significant opportunity for companies that secure a competitive edge with AI. The substantial cost-saving effects and the existence of quantifiable metrics for advertising performance allow for immediate validation of AI advantages, and as market growth is limited, expanding market share directly translates to improved results."
* This article has been translated by AI.
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