Kwak Jae-sun has been appointed as the chairman of KG Mobility Platform. He plans to enhance the company's capabilities in new car manufacturing, finance, rental services, and certified used cars to strengthen its competitiveness in future mobility.
KG Group announced on September 1 that it held an inauguration ceremony for Kwak Jae-sun at the Harmony Hall in KG Tower, located in Jung-gu, Seoul, officially declaring a new leap toward becoming a sustainable mobility company.
The event was attended by Kwak, the CEO of KG Mobility Platform, key executives, branch managers from the metropolitan area, and representatives from major subsidiaries of KG Group.
In his inaugural speech, Kwak proposed the core vision for KG Mobility Platform as being a 'sustainable company' and a 'company that enriches the world.'
Kwak stated, "We must make KG Mobility Platform a sustainable company that can survive and grow on its own. Furthermore, let us become a company that enriches the world through the services and values we provide." He added, "I hope all employees will unite as one on this journey to build a healthy and strong company."
With Kwak's appointment, KG Mobility Platform plans to strengthen its connections with mobility businesses within the group and create differentiated new values centered on customer needs.
Initially, the company will organically link its capabilities in new car manufacturing, finance, rental services, and certified used cars. This aims to establish a differentiated integrated mobility ecosystem that encompasses the entire customer lifecycle from vehicle purchase and use to management and resale.
KG Group's strategy is to enhance connections between mobility businesses based on the expertise and competitiveness of its subsidiaries, expanding customer convenience and choice while creating new business opportunities and revenue sources to lead the future mobility market.
The company also plans to expand its overseas operations. Beyond exporting used cars, it aims to gradually establish a platform business model that allows for vehicle acquisition and sales in local markets, thereby strengthening its global competitiveness.
KG Mobility Platform operates K Car, the largest direct-operated used car dealership in the country. K Car has expanded its business scope through a direct purchase, diagnosis, and management system, offering online purchasing services called 'My Car Purchase Home Service,' a used car quality assurance service known as 'K Car Warranty,' and a 'Safe Direct Transaction' service that supports peer-to-peer transactions.
K Car Rental offers long-term rental products for both new and used cars. The used car rental service provides a wide range of options tailored to customer demand, from nearly new vehicles to competitively priced options.
KG Mobility Platform plans to combine its used car distribution and digital platform capabilities with KG Mobility's expertise in the automotive industry and customer engagement.
The two companies will gradually explore collaborative models that enhance customer convenience and choice throughout the entire process of vehicle purchase, use, management, and sale while maintaining their unique strengths and independence.
* This article has been translated by AI.
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