Hyundai Reports 14% Drop in August Sales Due to Strike Impact

By KimSuJi Posted : September 1, 2026, 16:08 Updated : September 1, 2026, 16:08

Hyundai Motor Company reported a decline in sales for August due to production disruptions caused by a strike.
 
The company announced on September 1 that its global sales fell 14.2% year-on-year to 288,574 units.
 
During the same period, domestic sales dropped from 58,330 units to 34,333 units, a decrease of 41.1%, while overseas sales decreased from 277,811 units to 254,241 units, down 8.5%.
 
The best-selling vehicle type in the domestic market was sedans, with the following models leading sales: the Grandeur (5,931 units), Sonata (3,105 units), and Avante (1,462 units), totaling 10,922 units.
 
Recreational vehicles (RVs) sold 10,810 units, with the Santa Fe leading at 3,596 units, followed by the Palisade and Ioniq 5 at 1,812 and 1,372 units, respectively.
 
In the small commercial vehicle segment, 6,503 units were sold, including 4,224 units of the Porter and 2,184 units of the Staria. Medium and large buses and trucks totaled 1,553 units sold.
 
Genesis, Hyundai's luxury brand, sold a total of 4,545 units, including 1,460 G80s, 1,406 GV70s, and 1,240 GV80s.
 
A Hyundai official stated, "In August, we faced production disruptions due to the strike and demand for new cars. We aim to expand our market share based on recently launched models like the New Grandeur and the All-New Avante."
 
Meanwhile, Hyundai's labor and management reached a tentative agreement on wage negotiations on August 31, with a 61.55% approval rate, concluding the discussions.




* This article has been translated by AI.

Copyright ⓒ Aju Press All rights reserved.