On September 1, the France Tourism Office announced the official appointment of Jeong Hye-won as the new director of its Korea office.
Jeong began her career in the French tourism sector in 1996 as an in-flight interpreter for Air France. She joined the France Tourism Office in Korea in 1998, marking the start of her 28-year journey in promoting and marketing French tourism in the Korean market.
Throughout her extensive career, Jeong has closely observed the changes and trends in the Korean travel market, collaborating with various regional tourism offices in France and industry partners on numerous marketing and promotional projects. She has worked diligently to enhance tourism exchanges between Korea and France and to showcase the diverse attractions of traveling to France.
“I feel a great sense of responsibility taking on the role of director of the Korea office, based on the field experience I have accumulated over the past 28 years at the France Tourism Office,” Jeong said. “Above all, I would like to express my heartfelt gratitude to the travel industry partners, media, and all collaborators who have been steadfast partners along the way.”
She added, “The environment surrounding the travel market is challenging, with numerous obstacles ahead, but as always, I will turn crises into new opportunities. I will actively present high-quality travel experiences and sustainable travel options that allow visitors to vividly experience local culture and lifestyles, in line with the rapidly changing trends in the Korean travel market.”
Korea is one of the long-haul markets that France is focusing on. Last year, approximately 830,000 Korean tourists visited France, marking a notable growth rate of 12.3% among long-haul markets.
Jeong emphasized, “I will introduce the rich culture, gastronomy, and pristine nature of various regions in France, as well as the diverse attractions that are still not widely known to Korean travelers, in a broader and deeper manner. I will concentrate all efforts to elevate and activate tourism exchanges between our two countries based on close cooperation with industry partners.”
* This article has been translated by AI.
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