Instax, the instant camera brand, is continuing the excitement from its recent pop-up in Busan with a new event in Seongsu-dong, Seoul. Fujifilm Korea announced that Instax will participate in the '29CM x Loft' pop-up store from September 2 to 6, marking its exclusive presence as the only camera brand in a stationery-focused event.
This pop-up is a collaboration between 29CM, a fashion and lifestyle platform operated by Musinsa, and Loft, a Japanese stationery and lifestyle goods store. Instax will be located alongside Japanese stationery brands such as Hobonichi, Ashford, and Kokuyo.
Recently, Instax hosted an experiential pop-up in Busan where visitors could take photos and decorate them. The Seongsu pop-up extends this offline strategy, connecting instant cameras to the analog recording culture, including stationery and diary decoration.
The exhibition is themed 'Half & Half,' showcasing a mix of kitschy and classic products, allowing consumers to compare cameras that suit their tastes.
Visitors can try out their desired cameras in the experience area. Through on-site events, each person can take and print up to three photos, with a space available for decorating the printed images.
The product range has also been expanded. In addition to instant cameras and film, disposable cameras like QuickSnap, as well as photo-related accessories such as albums, frames, and straps, will be available for purchase. Discounts will be offered on the 'Instax Link+' for printing smartphone photos and the hybrid camera 'Instax Replay2' during the pop-up period.
Fujifilm Korea is focusing on the strengths of instant photography, emphasizing the 'experience of printing and keeping memories' rather than just shooting performance. The aim is to propose a new way of consumption for young consumers who are accustomed to digital photography, encouraging them to own and decorate a physical photo.
A representative from Fujifilm Korea stated, 'Instax is the brand with the most diverse lineup of instant film cameras in the country, and we hope this Loft pop-up will convey the special experience that a single photo can provide to consumers who love analog recording culture and stationery.'
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.