Trip.com has been awarded the 'Brand of the Year' in the travel services category for the seventh consecutive year, as determined by consumer voting. This year, over 770,000 consumers participated in the selection process.
On September 1, Trip.com announced its recognition at the '2026 Brand of the Year' awards ceremony held at the Shilla Hotel in Seoul.
Now in its 24th year, the Brand of the Year awards are organized by the Korea Consumer Brand Committee. Brands are selected through consumer voting, with more than 770,000 participants contributing through online and one-on-one phone surveys this year.
Since 2020, Trip.com has consistently ranked in the travel services category.
Trip.com is an online travel platform that allows users to book flights, hotels, transportation, and tours all in one place. It provides pricing information to domestic users at the final payment stage to ensure transparency and operates a 24-hour Korean customer service center along with various payment options.
Hong Jong-min, head of Trip.com Korea, expressed his gratitude, stating, "I am pleased to receive such positive results for seven consecutive years in an awards ceremony with participation from over 770,000 consumers. We have been enhancing our pricing policies and localization services to ensure convenience for Korean travelers."
He added, "We will continue to improve our services across flights, accommodations, transportation, and activities to enhance the convenience for independent travelers."
* This article has been translated by AI.
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