Korail Distribution is operating a popup store at Seoul Station featuring products made from local specialties.
From September 3 to 6, Korail Distribution will host a 'Local Collaboration Product Popup Store' on the third floor of Seoul Station, showcasing products made from apples, a specialty of Gunwi County in Daegu.
This popup store aims to introduce collaborative products developed using local specialties to consumers and to support new sales channels through the railway station.
The Ministry of the Interior and Safety oversees the policy, while Korail Distribution manages sales support. Gunwi County supplies apples produced in the region, and Lotte Wellfood manufactures products using Gunwi apples.
The popup store will sell 15 types of confectionery products, including snacks, yokan, and jelly made from Gunwi apples. There will also be tasting events and a roulette game for visitors to participate in.
As more railway stations are utilized as sales channels for local specialties, the role of public distribution platforms in fostering collaboration is growing.
Ahm Sang-deok, head of the Distribution Business Division at Korail Distribution, stated, 'Railway stations serve as public distribution platforms that connect regions and consumers nationwide. We will continue to expand collaborative projects that promote local specialties and foster growth for both regions and businesses.'
* This article has been translated by AI.
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