LG Electronics is teaming up with global hotel chain Marriott International to build next-generation smart hotels. The collaboration will extend beyond hotel TV supply to include the joint development of a platform that encompasses cloud-based room content and device management, expanding LG's business into the hotel digital infrastructure market.
On September 2, LG Electronics announced that it signed a memorandum of understanding (MOU) at Marriott's headquarters in Bethesda, Maryland, to enhance room entertainment and technology platforms. The signing ceremony was attended by Kwon Do-young, Vice President of LG Electronics North America, and Drew Pinto, Chief Technology Officer (CTO) and Chief Revenue Officer (CRO) of Marriott.
Under this agreement, the two companies will upgrade hotel TVs into a 'media hub' that provides customized content and services to guests. Marriott will offer service direction based on its customer experience (UX) and hotel operational expertise, while LG will handle cloud platform development, integrated management of in-room devices, and operational technical support.
The new platform will first be implemented in 40 Marriott hotels across the U.S. and Canada, with plans to gradually expand to Marriott's global hotel brands.
A key focus is the cloud transition of hotel room devices. Previously, hotel entertainment systems required individual servers and set-top boxes for each hotel, but the new platform will allow for remote integrated management of in-room devices through the cloud.
Hotel operators will be able to monitor the status of devices from individual room TVs to the entire hotel and even across the global portfolio, allowing for remote updates of content and applications. LG Electronics explained that this will enhance operational efficiency and reduce maintenance burdens.
Guests will also see an expanded TV viewing experience. They will be able to access live broadcasts and online video services (OTT) through LG hotel TVs, with future plans to enhance services to control room temperature, lighting, and other devices via the TV.
With this collaboration, LG Electronics aims to expand its hotel TV-centric business into a comprehensive hotel digital infrastructure business that includes room entertainment, device management, and smart services.
To achieve this, LG will integrate its hotel TV product line, including OLED TVs, with the 'LG Pro:Centric' platform tailored for room environments and its proprietary TV and display operating system, webOS. The strategy is to target the global hotel market with an integrated solution that combines hardware, software, and cloud services.
LG Electronics and Marriott have a long-standing partnership in the hotel TV sector. This MOU broadens their collaboration from TV supply to joint development of hotel technology platforms, aiming to enhance both hotel operational efficiency and personalized content experiences for guests.
Min Dong-seon, head of LG Electronics' MS Business Division ID Business Unit, stated, "We will continue to present innovative total solutions for future smart hotels by combining differentiated hotel TV product competitiveness with cloud and webOS platforms."
On September 2, LG Electronics announced that it signed a memorandum of understanding (MOU) at Marriott's headquarters in Bethesda, Maryland, to enhance room entertainment and technology platforms. The signing ceremony was attended by Kwon Do-young, Vice President of LG Electronics North America, and Drew Pinto, Chief Technology Officer (CTO) and Chief Revenue Officer (CRO) of Marriott.
Under this agreement, the two companies will upgrade hotel TVs into a 'media hub' that provides customized content and services to guests. Marriott will offer service direction based on its customer experience (UX) and hotel operational expertise, while LG will handle cloud platform development, integrated management of in-room devices, and operational technical support.
The new platform will first be implemented in 40 Marriott hotels across the U.S. and Canada, with plans to gradually expand to Marriott's global hotel brands.
A key focus is the cloud transition of hotel room devices. Previously, hotel entertainment systems required individual servers and set-top boxes for each hotel, but the new platform will allow for remote integrated management of in-room devices through the cloud.
Hotel operators will be able to monitor the status of devices from individual room TVs to the entire hotel and even across the global portfolio, allowing for remote updates of content and applications. LG Electronics explained that this will enhance operational efficiency and reduce maintenance burdens.
Guests will also see an expanded TV viewing experience. They will be able to access live broadcasts and online video services (OTT) through LG hotel TVs, with future plans to enhance services to control room temperature, lighting, and other devices via the TV.
With this collaboration, LG Electronics aims to expand its hotel TV-centric business into a comprehensive hotel digital infrastructure business that includes room entertainment, device management, and smart services.
To achieve this, LG will integrate its hotel TV product line, including OLED TVs, with the 'LG Pro:Centric' platform tailored for room environments and its proprietary TV and display operating system, webOS. The strategy is to target the global hotel market with an integrated solution that combines hardware, software, and cloud services.
LG Electronics and Marriott have a long-standing partnership in the hotel TV sector. This MOU broadens their collaboration from TV supply to joint development of hotel technology platforms, aiming to enhance both hotel operational efficiency and personalized content experiences for guests.
Min Dong-seon, head of LG Electronics' MS Business Division ID Business Unit, stated, "We will continue to present innovative total solutions for future smart hotels by combining differentiated hotel TV product competitiveness with cloud and webOS platforms."
* This article has been translated by AI.
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