Shinsegae Property is set to introduce the world-renowned luxury hospitality brand 'Aman' in Cheongdam-dong, Seoul. This project marks a significant expansion for Shinsegae Property, which has been involved in various mixed-use developments, including Starfield.
On September 2, Shinsegae Property and Aman announced plans to develop 'Aman Seoul' in the Cheongdam-dong area of Gangnam-gu, Seoul.
Aman Seoul will be constructed on sites 52-3 and 52-7 in Cheongdam-dong, featuring eight underground levels and 38 above-ground floors, with a total floor area of approximately 70,000 square meters. The development will include a hotel, 49 branded residences, and retail and cultural spaces.
As the project developer, Shinsegae Property will oversee planning, strategy, and overall development. Aman will participate as a partner in design, architecture, and operations. The hotel, residences, and community facilities will be operated directly by Aman under a long-term management agreement.
Aman Seoul aims to create an 'urban sanctuary' that combines a hotel, branded residences, and the exclusive Aman Club, catering to a high-end lifestyle.
The architecture and interior design will reflect a blend of Korea's unique spatial aesthetics and Aman's design philosophy. The project will also feature spa and wellness facilities, Aman's signature dining brands, and global food and beverage programs.
The Aman Club will include a members-only swimming pool, fitness center, and lounge, serving as a private community space for residents and global club members to interact.
Shinsegae Property plans to set a new standard in the domestic high-end market by combining its development expertise, gained through large-scale projects like Starfield and premium office spaces, with Aman's brand value.
Jung Yong-jin, Chairman of Shinsegae Group, stated, “Aman Seoul will be more than just a hotel development; it will become a new landmark for high-end lifestyles in Seoul. We will continue to create innovative spatial value based on our differentiated development capabilities.”
Vlad Doronin, Chairman of Aman Group, remarked, “Seoul is evolving into a global city that integrates culture, design, technology, and wellness, leading global lifestyle trends. By establishing a hotel, residences, and the Aman Club in the heart of Gangnam, we aim to create an urban sanctuary.”
As the combination of global brands and developers intensifies in the domestic luxury residential and hotel market, competition in the high-end real estate sector in Gangnam is expected to escalate.
* This article has been translated by AI.
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