Samsung C&T's construction division is collaborating with the American architectural firm SMDP to secure the redevelopment project for the Mokdong 13 complex in Yangcheon District, Seoul. This partnership aims to establish the first Raemian project in Mokdong.
On September 3, Samsung C&T announced its collaboration with the global architectural firm SMDP for the Mokdong 13 redevelopment project.
The Mokdong 13 redevelopment involves transforming the existing 2,280-unit apartment complex on a 178,919 square meter site in Sinjeong-dong, Yangcheon District, into a new development with 3,852 units, rising from four underground floors to 49 stories. The estimated construction cost is approximately 2.3763 trillion won.
Headquartered in Chicago, SMDP is known for its competitive edge in urban mixed-use developments and luxury residential designs. The firm has previously participated in the design of high-end residential complexes in South Korea, including Raemian One Bailey, Nine One Hannam, and Acro Seoul Forest.
Samsung C&T and SMDP are currently collaborating on the Shinbanpo 4th redevelopment project, for which Samsung C&T secured construction rights last year. Recently, they were also selected as the construction company for the Shinbanpo 19 and 25 redevelopment projects after proposing design and project conditions.
For the Mokdong 13 project, Samsung C&T plans to showcase a landmark design representing Mokdong, leveraging their experience with SMDP. The redevelopment is planned to reach a maximum height of 156 meters and 49 stories.
The two companies will focus on creating a skyline that considers structural safety, natural light, views, and privacy. They will propose a distinctive facade design and high-end community features to enhance the project's symbolism.
Particularly, they aim to capitalize on the site's southern exposure, ensuring that all residents can enjoy views of the surrounding natural scenery, including Anyangcheon and Maebongsan.
As the Mokdong redevelopment bidding becomes a key battleground for major construction firms, collaboration with global design firms and high-end branding strategies are emerging as significant factors influencing the preferences of project stakeholders.
Im Cheol-jin, head of Samsung C&T's housing sales division, stated, "Mokdong 13 is a strategically important site with high symbolic value for the entire Mokdong redevelopment, and we will mobilize our company-wide capabilities to create a landmark representing the entire Mokdong area."
Meanwhile, Samsung C&T plans to use Mokdong 13 as a foothold for securing future redevelopment projects in the vicinity, branding it as the 'first Raemian in Mokdong.'
* This article has been translated by AI.
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