SOOP is expanding its collaborations with external partners to broaden the activities of streamers. The company is not only producing new content with figures from the broadcasting and entertainment industry but also utilizing spaces from businesses and local governments as broadcasting stages, and introducing live commerce linked with brands to extend the reach of streamers.
On September 3, SOOP announced that it is enhancing collaborations with external partners beyond simple affiliations or one-time content, connecting streamers with various figures, spaces, and brands to create new content and experiences, while also broadening the scope of collaboration to turn content activities into new revenue opportunities.
Initially, SOOP is connecting streamers with various figures from the broadcasting and entertainment sectors, including comedians and singers, to introduce new content.
In the comedy sector, SOOP is supporting comedians' platform activities in collaboration with the Korea Broadcasting Comedians Association. Comedians such as Park Sung-ho, Park Jun-hyung, and Lee Kwang-seob have begun their activities on SOOP, presenting various live comedy content like 'Story Episode,' 'Rising Star,' and 'Peach Academy' alongside streamers. In August, SOOP participated as an official partner in the Busan International Comedy Festival, showcasing on-site content featuring both comedians and streamers, further expanding the scope of collaboration.
In the music sector, SOOP is also expanding collaborations between external artists and music streamers. In May, the company launched a music audition program 'AmusoX' in partnership with singer Noel and released collaborative music, providing music streamers with opportunities to engage in various music activities beyond broadcasting.
Through these efforts, SOOP is offering new live activity stages for figures in broadcasting and entertainment while providing streamers with opportunities to experiment with new content alongside professionals from various fields. This support enables streamers to challenge themselves in diverse areas such as comedy and music, expanding their own content domains.
SOOP is also utilizing spaces and regions owned by businesses and local governments as new content stages for streamers, thereby broadening their activity range from online broadcasting to offline events.
SOOP has signed a business agreement with Seoul Land, allowing streamers to visit the theme park and introduce various on-site programs such as busking, treasure hunts, and mini-car competitions through travel and exploration content. Notably, the 'Horror Radio' program launched in collaboration with Seoul Land sold out in just 10 minutes, combining tickets for unlimited access to the park with on-site viewing experiences, showcasing a new way of integrating content with real-life experiences.
Efforts to expand streamers' activities into commerce through collaborations with external brands are also ongoing. SOOP is introducing live commerce that connects brands with streamers through the Forest Store, allowing streamers to directly showcase various products and interact with users in real-time.
In August, the live commerce promotion 'Please Take Care of Commerce' matched streamers with six brands, including Saboten, Afternoon Tea, Ganggojip, Grocery Seoul, Gwangcheon Byeolmat Gim, and Mini Melts. Selected streamers introduced each brand's products and engaged with users in real-time during sales. This model connects streamers' content activities to new revenue opportunities based on sales performance.
Looking ahead, SOOP plans to continue expanding opportunities for streamers to engage in content creation, performances, on-site activities, and commerce through collaborations with various external partners. The goal is to create an environment where streamers' content activities can lead to new growth and revenue opportunities.
* This article has been translated by AI.
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