Xiaomi made a strong debut at IFA 2026, presenting a business model that encompasses smartphones, home appliances, electric vehicles, and its own artificial intelligence (AI) semiconductors and models. This shift aims to reshape the perception of the Chinese company from one focused on price competitiveness to an 'ecosystem company' that connects core technologies to finished products in the AI era.
On September 3, Xiaomi held its keynote address in Berlin, unveiling its 'Human × Car × Home' strategy. As the company's first participation in IFA, it showcased over 380 products, including smartphones, home appliances, electric vehicles, and robots, in a booth spanning approximately 3,300 square meters, the largest ever for Xiaomi at an international exhibition.
Notably, the focus was on the foundational technologies that power these products. Following the introduction of its self-developed 3-nanometer system-on-chip (SoC) 'XRING O1' last year, Xiaomi has expanded its semiconductor portfolio with the flagship AI SoC 'O3', the AI accelerator 'O100', and the intelligent driving chip 'D100'. Both O100 and D100 have completed development and validation, with plans to integrate them into products starting in 2027. This marks a significant expansion of Xiaomi's semiconductor in-sourcing from smartphone chips to AI and automotive applications.
The company is also integrating AI software into its ecosystem. The large language model (LLM) 'MiMo', 'HyperAI', and the operating system 'HyperOS' will connect smartphones, home appliances, and vehicles through XRING semiconductors. Xiaomi President Lu Weibing stated, "We will extend AI into the physical world, providing a globally integrated Human × Car × Home ecosystem to users everywhere."
In the home sector, Xiaomi highlighted its smart appliance brand Mijia, which aims to connect over 2,000 products across more than 130 categories into a single smart home ecosystem. Examples include a triple-drum washing machine that separates different fabrics for washing and an air conditioner that operates based on user location and habits. Currently, Xiaomi's AIoT platform connects over 1.16 billion devices worldwide.
The next area of expansion is the automotive sector. Xiaomi announced that it has delivered over 700,000 electric vehicles, including the SU7 and YU7, within two years of their launch. The company is currently validating vehicle performance at seven major testing centers in Europe and on real roads, with plans to enter the European automotive market in 2027. Collaborations with local dealers to establish sales and service networks are also underway.
Xiaomi's debut at IFA is significant as it reflects a shift in the competitive landscape of Chinese home appliances. The company is moving away from selling inexpensive smartphones and appliances individually, instead securing its own semiconductors, AI models, and operating systems, and connecting them to home appliances and vehicles. As Samsung and LG expand device connectivity through 'AI Living' and 'AI Home', Xiaomi is also integrating its technology and diverse product range, broadening the scope of global competition in home appliances to encompass the entire AI ecosystem.
* This article has been translated by AI.
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