Korean company Kolmar has made history by participating in the world's largest fashion and textile exhibition, Premiere Vision Paris, showcasing its color technology as the first domestic cosmetics company to do so.
Kolmar announced on September 4 that it was invited to participate in Premiere Vision Paris, held from September 1 to 3 in Paris, France, marking a first for the Korean cosmetics industry.
Premiere Vision Paris is the largest exhibition of fashion and textile materials globally. It features companies that have undergone rigorous selection, presenting the latest colors, materials, and design trends for the global fashion industry each season. The event covers the entire fashion industry, including yarns, fabrics, designs, accessories, and leather, and has recently expanded its collaboration scope to include the beauty sector.
This year's event featured eight specialized areas, including yarns, fabrics, designs, accessories, leather, and smart creations, with over 900 companies from around the world participating.
To broaden the intersection of fashion and beauty, a 150-square-meter 'Cosmetic Village' was introduced for the first time, where more than ten beauty companies, including French firms, showcased cosmetics and related technologies.
In addition to the Cosmetic Village, Kolmar set up a standalone booth in the main area to introduce seasonal trends. The company presented color products under the theme 'Beauty meets Fashion,' incorporating the 2027-2028 autumn/winter trends into cosmetics. They displayed 27 trend colors in a canvas format and introduced products inspired by textures and formulations from fashion.
Kolmar also organized a program for attendees to experience its color technology firsthand. Representatives from global fashion companies and luxury brands had the opportunity to mix their desired colors or try lip products, allowing them to experience Kolmar's research and development capabilities directly.
A Kolmar representative stated, 'This Premiere Vision Paris was an opportunity to showcase Kolmar's technological prowess and color development capabilities to the global market. We will continue to strengthen our color competitiveness and introduce innovative products that incorporate advanced technologies.'
* This article has been translated by AI.
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