LG Electronics is accelerating its global market strategy by focusing on built-in and commercial laundry appliances in the B2B sector. The company plans to significantly expand its B2B operations by leveraging robotics components and AI home solutions as future growth drivers.
Baek Seung-tae, Vice President of LG Electronics' Home Solutions Division, stated on September 5 during a press conference at IFA 2026 in Berlin, Germany, "We will expand our proven business competitiveness in North America to global markets, including Europe, and develop robotics actuators and AI home solutions as new growth engines to create specialized B2B solutions across residential, commercial, and industrial sectors."
According to LG Electronics, its built-in and commercial laundry appliance business for construction companies has recorded an average annual revenue growth rate of over 40% in the past three years, emerging as a key driver for B2B operations. Notably, in the North American builder market, the growth rate has averaged around 45% over the same period.
Building on its success in North America, LG Electronics is also ramping up its efforts in the European market. The company plans to double its specialized sales workforce for builders in Europe and increase the number of display stores for its ultra-premium brand 'SKS' to over 3,000 across the continent.
The commercial laundry appliance sector, which has seen an average annual growth of 41% in North America, is also set to introduce large-capacity products in Europe and expand its supply chain to global South regions.
For future growth, LG Electronics is focusing on developing robotics actuators and AI home solutions. The company aims to complete the mass production system for its robotics actuator brand 'LG Axiom' within this year and will actively pursue contracts with global manufacturing and logistics companies.
Baek emphasized, "We are in discussions with global clients across various sectors, including robotics manufacturers, logistics, and traditional manufacturing, regarding product supply. Through continuous investment, we aim to become a top-tier global actuator supplier."
In the AI home sector, LG plans to enhance its B2B competitiveness by expanding region-specific models, including customized solutions for multi-family housing in South Korea, the 'LG ThinQ Pro' building management solution in North America, and an energy management system based on the smart home platform 'Home' in Europe.
Baek concluded, "We will leverage the technology and customer experience data accumulated in our home appliance sector to accelerate growth in the B2B space, encompassing residential, commercial, and industrial areas."
* This article has been translated by AI.
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