Convenience store CU has donated a portion of the proceeds from its 'Taegukgi convenience meal' sales to support the memorial project for independence activist Lee Tae-joon, marking the 81st anniversary of Korea's liberation.
On September 3, CU announced that it contributed part of the sales revenue from the Taegukgi convenience meals to the memorial park and museum dedicated to Lee Tae-joon in Ulaanbaatar, Mongolia.
The donation ceremony was attended by Choi Jin-won, the South Korean Ambassador to Mongolia, Kim Bo-young, the head of the Lee Tae-joon Memorial Association, Jo Yoon-kyung, president of the Korean Association in Mongolia, and representatives from CU's partner company Premium Nexus and BGF Retail.
At the end of July, CU launched three types of Taegukgi convenience meals, including lunch boxes, kimbap, and sandwiches, to raise awareness of Lee Tae-joon's contributions to the independence movement. The packaging features the Taegukgi design and includes a QR code to learn more about Lee's activities.
CU stated that for every convenience meal sold, 100 won would be set aside as a donation to support the Lee Tae-joon Memorial Park in Mongolia. The company also collaborated with the Ministry of the Interior and Safety on a campaign titled 'United by the Taegukgi' to promote hanging the national flag on Liberation Day.
Consumer participation was significant, with 400,000 Taegukgi convenience meals sold during the campaign period. Over 5,000 people participated in the 'Lee Tae-joon Telemedicine Center' event conducted through CU's own commerce app, Pocket CU.
The event was designed to diagnose five 'mental illnesses' of modern individuals, and the event page received more than 1,500 messages of gratitude and support.
Lee Tae-joon opened a medical facility called 'Dongui Guk' in Mongolia, where he provided medical services and supported independence movement organizations, aiding the anti-Japanese activities of the Provisional Government of the Republic of Korea.
He served as the royal physician to Bogd Khan, the King of Mongolia, and was posthumously awarded the Order of Merit for National Foundation in 1990 in recognition of his contributions.
According to the Ministry of Veterans Affairs' electronic archives, the Mongolian government awarded him the highest national honor at the time in 1919 for his medical contributions. A memorial hall honoring Lee Tae-joon opened in Mongolia in September of last year.
Choi Min-geon, head of marketing planning at BGF Retail, stated, "In the future, CU will continue to engage in communicative marketing that realizes social value together with our customers."
* This article has been translated by AI.
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