Hanssem announced on September 7 that it held the 'Second Hanssem Euro Layout Festival' on September 2 for its nationwide rehousing designers (RDs).
This year's event, following its inaugural festival in 2024, aimed to discover outstanding design and consultation cases utilizing Hanssem's kitchen brand 'Euro.'
Participants were tasked with selecting an apartment blueprint based on actual living spaces and a customer persona to solve.
Judging was divided into two categories: design and consultation. In the design category, evaluations focused on customer understanding, budget adherence, convenience of movement and storage, and overall design. The consultation category assessed persuasiveness, communication skills, and expertise in materials and appliances.
Out of over 2,000 Hanssem RDs nationwide, 205 advanced to the finals, with seven reaching the final round.
The winner was Jeong Yeong-hak, an RD from the Hanssem Rehouse Busan Central Agency, who designed a kitchen for a couple in their late 60s. He meticulously analyzed the lifestyle of the wife, who has knee and back issues, cooks Korean meals for over three hours daily, and enjoys tea ceremonies and gardening. Jeong restructured the existing long, linear layout and wall-facing design to present a kitchen concept focused on 'moving less and enjoying comfort together.'
Jeong stated, “I believe the success came from deeply considering the customer's actual life and the necessary space, not just creating a beautiful kitchen. I will continue to design unique kitchens that perfectly capture the hearts of our customers.”
Kim Yu-jin, CEO of Hanssem, remarked, “Thanks to the sincere responses and meticulous designs from our RDs towards each customer, Hanssem has been able to grow together. I would like to take this opportunity to thank all the RDs for their hard work.”
Meanwhile, Hanssem plans to incorporate the high-quality blueprints and consultation know-how discovered during this festival into its nationwide RD training system.
This year's event, following its inaugural festival in 2024, aimed to discover outstanding design and consultation cases utilizing Hanssem's kitchen brand 'Euro.'
Participants were tasked with selecting an apartment blueprint based on actual living spaces and a customer persona to solve.
Judging was divided into two categories: design and consultation. In the design category, evaluations focused on customer understanding, budget adherence, convenience of movement and storage, and overall design. The consultation category assessed persuasiveness, communication skills, and expertise in materials and appliances.
Out of over 2,000 Hanssem RDs nationwide, 205 advanced to the finals, with seven reaching the final round.
The winner was Jeong Yeong-hak, an RD from the Hanssem Rehouse Busan Central Agency, who designed a kitchen for a couple in their late 60s. He meticulously analyzed the lifestyle of the wife, who has knee and back issues, cooks Korean meals for over three hours daily, and enjoys tea ceremonies and gardening. Jeong restructured the existing long, linear layout and wall-facing design to present a kitchen concept focused on 'moving less and enjoying comfort together.'
Jeong stated, “I believe the success came from deeply considering the customer's actual life and the necessary space, not just creating a beautiful kitchen. I will continue to design unique kitchens that perfectly capture the hearts of our customers.”
Kim Yu-jin, CEO of Hanssem, remarked, “Thanks to the sincere responses and meticulous designs from our RDs towards each customer, Hanssem has been able to grow together. I would like to take this opportunity to thank all the RDs for their hard work.”
Meanwhile, Hanssem plans to incorporate the high-quality blueprints and consultation know-how discovered during this festival into its nationwide RD training system.
* This article has been translated by AI.
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