The K-Beauty creator group Leferi has been awarded the Minister of Health Award for its contributions to environmental, social, and governance (ESG) management innovation and the globalization of Korean cosmetics.
On September 7, Leferi announced that it received the award during the '2026 Cosmetics Day Ceremony' held at The Plaza Hotel in Jung-gu, Seoul. The group was recognized for its role as a leading venture and small business in promoting the globalization of K-Beauty and contributing to national economic growth and development.
Leferi has established the world's first beauty YouTube creator training system in collaboration with Google Korea, Tencent, and the Korea Ronald McDonald House.
Leferi stated, "We have practiced ESG management through collaboration with government departments and public institutions, as well as participation in large public events, based on specialized personnel in various fields. We have also contributed to the globalization of K-Beauty and national economic growth by entering overseas markets such as Japan and the United States."
The government designated September 7, the anniversary of the enactment of the Cosmetics Act, as Cosmetics Day to raise awareness of the importance of the cosmetics industry and to enhance interest in safety and international competitiveness. On this day, the Ministry of Food and Drug Safety held a ceremony themed 'K-Beauty of Confidence, Blooming' to highlight the achievements of K-Beauty, which ranked second in global cosmetics exports last year.
* This article has been translated by AI.
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