K-pop boy group NCT collabs with Seoul fashion week

By Joonha Yoo Posted : September 7, 2026, 16:57 Updated : September 7, 2026, 16:57
Visitors gather at the lawn plaza of Lotte World Tower on Sunday for the NCT x Seoul Fashion Week curated runway show, part of the 2027 spring-summer season program.

SEOUL, September 07 (AJP) -K-pop boy group NCT celebrated the 10th anniversary of its brand launch with a Seoul Fashion Week program that brought the group's stage costumes, music and choreography to a public space in Seoul's Jamsil area, SM Entertainment said Monday.

The three-day program ran from Friday to Sunday at the lawn plaza of Lotte World Tower as part of Seoul Fashion Week's 2027 spring-summer season.

It featured an exhibition of stage costumes worn by NCT and its units, including NCT 127, NCT DREAM, WayV and NCT WISH.

The display showed how the group's visual style has changed alongside its music over the past decade.
 
NCT 127's Johnny (left) and Taeyong pose near an art balloon marking NCT's 10th anniversary at Seokchon Lake on Sunday. Below, WayV's Kun (left) and Yangyang visit the NCT x Seoul Fashion Week photo zone, while NCT DREAM's Jisung tours the costume exhibition.
 
A curated runway show was held Sunday as the main program.

The show combined NCT's music, costumes and choreography, tracing the group's start, expansion into multiple units and more recent direction.

ScreaM Records, SM Entertainment's dance music label, provided the runway's soundtrack through a live DJ set by 2SPADE built around NCT songs.


A dance crew led by choreographer Lee Il-hyung, who has worked on NCT's choreography, also performed rearranged versions of the group's signature moves.

Several members visited the site during the event.


NCT DREAM's Jisung stopped by Friday, while NCT 127's Johnny and Taeyong joined WayV's Kun and Yangyang on Sunday.

They toured the costume exhibition and a large NCT-themed art balloon installed near Seokchon Lake before greeting fans at the site.

The art balloon has been on display at Seokchon Lake since Sept. 3 and will remain there through Sept. 27.

Starting Monday, the lake will also be lit at night in Pearl Neo Champagne, NCT's official color, through Sept. 25.
 

AJP Takeaways

- NCT marked its 10th anniversary through a Seoul Fashion Week collaboration in Jamsil.

- The program included stage costume displays and a curated runway show.

- The runway reinterpreted NCT's music, fashion and choreography from the past decade.

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