SAP Korea announced on September 7 that it has extended its official sponsorship agreement with professional golfer Jeon In-ji until December 31, 2027.
The sponsorship extension was formalized during a VIP customer golf event held on September 5 at Asiana Country Club, attended by Jeon and key clients.
This extension marks a long-term partnership that began in 2017, continuing for nearly a decade.
SAP Korea explained that Jeon's consistent efforts to improve her skills resonate with SAP's direction of creating growth opportunities through business AI innovation in a rapidly changing artificial intelligence market.
Jeon, known as the 'Major Queen,' has won three of her four LPGA Tour titles at major championships, including the 2015 U.S. Women's Open, the 2016 Amundi Evian Championship, and the 2022 KPMG Women's PGA Championship. If she wins at the Chevron Championship or the AIG Women's Open in the future, she will achieve a 'Career Grand Slam.'
After struggling with injuries, Jeon has made a successful comeback this season. In March, she finished in the top five at the Ford Championship for the first time in three years and seven months, and in June, she placed fourth at the U.S. Women's Open, raising her world ranking to 43rd.
During their partnership, both parties have engaged in various collaborations. Initially, they held design thinking workshops at the SAP AppHaus to explore performance enhancement strategies using Internet of Things (IoT) and big data technologies. During a visit to SAP's headquarters in Germany, they also conducted a golf clinic for local junior players. With this contract extension, both sides plan to continue their partnership focused on mutual growth through sports.
Shin Eun-young, CEO of SAP Korea, stated, "The partnership with Jeon In-ji over the past 10 years has been a meaningful journey of growth based on mutual trust. In a rapidly changing environment, Jeon demonstrates unwavering belief and a spirit of challenge, making her a significant source of inspiration for SAP. We will continue to support her as she strives toward her goals, and we hope this partnership will showcase the value of corporate and athlete growth to our global customers."
Jeon remarked, "Thanks to SAP's strong support and trust over the past 10 years, I have been able to focus more on the tour. Having been together for so long, I will repay SAP and my fans with great performances and consistency in the future."
* This article has been translated by AI.
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