Samsung Electronics is showcasing large outdoor advertisements for its Galaxy Z Fold8 series in major cities worldwide, including Seoul, Tokyo, and London.
Starting September 2, Samsung has launched the 'Welcome to Foldables' campaign at six key landmarks, beginning with KT Square in Gwanghwamun, Seoul, followed by locations such as COEX K-Pop Live, Shibuya Station in Tokyo, and Piccadilly Circus and Outernet in London, the company announced on September 7.
The advertisements convey three key messages: 'Ultra Thin,' 'The World's Lightest Fold,' and 'Built to Outlast.' They emphasize the advancements in foldable technology that have evolved since the introduction of the first foldable product in 2019, now reaching its eighth generation.
The Galaxy Z Fold8 Ultra, Fold8, and Flip8 achieved a record-breaking 1.44 million units in pre-sales in South Korea, setting a new benchmark for Galaxy smartphone pre-sales.
The Galaxy Z Fold8 series is currently available in 106 markets worldwide. Through this outdoor advertising campaign, Samsung aims to enhance brand recognition for foldable devices in major global cities.
* This article has been translated by AI.
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