Gwangju City is reducing consumer costs ahead of Chuseok by offering discounts on local seafood, including abalone, freshwater eel, and black bass.
The city announced on September 8 that it is selling local seafood at discounted prices through the online shopping mall Suhyup Shopping.
This initiative aims to alleviate consumer burdens during a time of increased demand for seafood purchases leading up to the holiday, while also expanding the market for locally produced seafood.
The discounted items include abalone, freshwater eel, and black bass.
Consumers purchasing these items on Suhyup Shopping can receive a 20% discount on the final payment amount, with a maximum discount of 10,000 won per product. Discount coupons can be used without any limit on the number of times they can be issued.
The city expects that consumers looking to buy seafood for holiday gifts, ceremonial tables, or family meals will take advantage of these discounts, thereby boosting local seafood consumption ahead of Chuseok.
Gwangju City plans to support consumers in purchasing locally produced seafood at more reasonable prices through this discount event, while also assisting local fishers and the seafood industry in expanding their market access.
Son Young-gon, head of the Seafood Distribution and Processing Division at Gwangju City, stated, "We organized this discount event to allow consumers to purchase high-quality local seafood without financial strain during Chuseok. We hope it helps reduce consumer burdens and stimulates local seafood consumption."
Meanwhile, Gwangju City plans to continue promotional and consumption-boosting activities using both online and offline distribution channels to expand local seafood consumption and increase fishers' incomes ahead of the holiday.
* This article has been translated by AI.
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