CJ ENM continues to thrive in the Vietnamese film market with local productions performing well at the box office.
The company announced that its Vietnamese subsidiary, CJ HK Entertainment, has been involved in the planning, investment, production, distribution, and marketing of films that have ranked among the top in Vietnam's annual box office for 2026.
Released in April, 'Pipong: Blood Demon' is currently the second highest-grossing film of the year in Vietnam, while 'Zero Mitsu Hero,' which is still in theaters, ranks third, and 'Maso: Forbidden Ritual,' released in June, holds the fourth position. CJ ENM has produced three of the top five films at the Vietnamese box office this year.
New releases in the second half of the year are also performing well. 'Zero Mitsu Hero,' which premiered on August 21, surpassed 2.22 million viewers and $6.52 million at the box office within 17 days of its release, maintaining the number one spot for three consecutive weeks.
'Zero Mitsu Hero' is a collaboration between director Huyen Lep, known for last year's hit 'Ancestral Home,' which ranked seventh among all-time Vietnamese local films. The film combines themes of PTSD experienced by veterans with elements of comedy, the supernatural, and suspense.
A family comedy titled 'Good Boy Gone Best,' released during the local National Day holiday on August 28, also achieved significant success, attracting 560,000 viewers and generating $1.72 million in box office revenue within 10 days, landing in second place.
The film explores themes of family and education, resonating with core Vietnamese sentiments through a coming-of-age narrative.
In the first half of the year, CJ ENM found success in the horror genre. 'Pipong: Blood Demon' ultimately attracted 2.42 million viewers and grossed $7.17 million, making it the highest-grossing local horror film in Vietnam's history. 'Maso: Forbidden Ritual' followed closely, with 1.83 million viewers and $5.13 million, ranking third among local horror films.
CJ ENM entered the Vietnamese market in 2011 with the distribution of the film 'Quick.' Since 2014, the company has actively engaged in the planning and production of local films, implementing a localization strategy that encompasses investment, production, distribution, and marketing.
The company has continued to build on its achievements over the past four years. In 2023, 'The House of No Man' became the highest-grossing film in Vietnam's history upon its release, attracting 5.78 million viewers and earning $20.20 million. In 2024, 'Mai' set a new record with 6.43 million viewers and $21.46 million.
In 2025, 'Ancestral Home' recorded 3.07 million viewers and $8.90 million, ranking seventh among all-time Vietnamese films. This year, CJ ENM has produced the top two horror films in history and continues to achieve success in human drama and family comedy genres.
Kim Hyun-woo, head of CJ HK Entertainment, stated, "Our accumulated localization know-how in the Vietnamese market has led to meaningful achievements by consistently discovering stories that resonate with local audiences."
He added, "Previously, we remade Korean IPs locally, but now we aim to develop successful local IPs that can be remade in Korea, the U.S., and other regions, expanding our universe. We plan to continue collaborating with outstanding creators across Asia to discover original local IPs and expand into the global market."
* This article has been translated by AI.
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