The global tour-based professional basketball league 'Project B,' set to launch in 2027, has announced the addition of South Korean star Park Ji-hyun, who currently plays for the Los Angeles Sparks, marking the start of its first season in Seoul.
On September 8, Project B revealed that it will hold its inaugural official training camp in Seoul from January 6 to 12, 2027. The camp will gather players from around the world, along with coaching staff and officials, to begin preparations for the league's first season.
Project B aims to create a player-centered structure that allows athletes to directly participate in the league's long-term value. Unlike traditional location-based professional leagues, it will feature top players forming teams that compete in major cities across Asia, Europe, and the Americas. The league plans to combine high-level basketball games with local culture and entertainment, expanding into a global sports platform.
The first season will tour seven cities, with each event lasting around ten days. Tokyo, Japan, and Valencia, Spain, have been confirmed as host cities. The Tokyo event will take place from March 26 to April 4, 2027, at the Toyota Arena, while the Valencia event is scheduled for March 12 to 22, 2027, at the La Fonteta Arena. Additional host cities have yet to be announced.
The training camp will be based at the Park Hyatt Seoul in Gangnam. Project B plans to go beyond simple preseason training by launching various content, cultural, and community programs in Seoul, showcasing a new global basketball experience.
Park Ji-hyun's participation is particularly noteworthy. As the third South Korean player to compete in a regular season game in the WNBA, she is currently with the Los Angeles Sparks and will engage in her first official activities with new teammates during the training camp in Seoul.
"The fact that Project B is holding its training camp in Seoul is especially meaningful to me," Park said. "Korea is my hometown. I am proud that my fellow players from around the world will experience the energy, culture, and passion for basketball in Korea. I look forward to welcoming everyone in Seoul and starting this new journey together."
Park's involvement and the training camp in Seoul reflect Project B's focus on the Asian market.
Jeff Prentice, co-founder and CEO of Project B, stated, "Deciding to start Project B's new journey in Seoul demonstrates our long-term commitment to Korea and our belief that Asia will be a crucial hub for the future of global basketball. We are very proud to have the world's best players and Korea's top talent come together in a country with a deep passion for basketball." He added, "Korea is currently leading global culture. The music, fashion, beauty, food, and entertainment emerging from Seoul are influencing people worldwide, and our players will have the opportunity to experience this rich culture firsthand."
* This article has been translated by AI.
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