KT announced the launch of its AI-powered 'Genie TV Set-Top Box A2' on September 9.
The Genie TV Set-Top Box A2 utilizes a large language model (LLM) based AI agent, allowing customers to find desired content through conversation with the AI.
While watching content, the AI optimizes the viewing environment. It employs AI Super Resolution (SR) technology to enhance low-resolution content to near 4K UHD quality and provides real-time subtitles for live broadcasts.
The device automatically optimizes sound based on content genre. It detects voice bandwidth when watching movies, dramas, or news to ensure clear dialogue delivery.
The accuracy of the AI agent's voice recognition has also been improved, reducing instances of misinterpreting everyday commands and ensuring it responds only to actual requests.
The standard monthly rental fee for the Genie TV Set-Top Box A2 is 7,700 won (including VAT) based on a three-year contract.
To ease customer burden, KT offers a care service that includes set-top box rental for 5,500 won per month under a three-year contract. This is 2,200 won cheaper than the standard rental fee, allowing customers to save a total of 79,200 won over three years.
Yoon Jin-hyun, head of KT's Media Technology Division, stated, "The Genie TV Set-Top Box A2 combines essential features and an AI-based convenient viewing experience in a compact design while reducing user costs."
Additionally, KT has introduced a pricing plan called 'Genie TV All G,' which allows customers to enjoy a variety of VOD options, including live channels, terrestrial and cable dramas, entertainment shows, and the latest movies without financial strain.
* This article has been translated by AI.
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