The Ministry of Agriculture, Food and Rural Affairs and the National Agricultural Cooperative Federation are significantly increasing discounts on agricultural products ahead of Chuseok, tripling support compared to last year.
On September 9, the Agriculture Ministry announced that it will expand its discount support to 1.49 trillion won to alleviate the price burden of essential goods during the holiday. The National Agricultural Cooperative Federation will contribute an additional 291 billion won to promote both online and offline discount events.
This initiative supplements the 'Chuseok Livelihood Stabilization Measures' announced by the Agriculture Ministry on September 1. The goal is to utilize available resources from the government and cooperatives to reduce the financial strain on citizens as the holiday approaches.
The Agriculture Ministry is increasing its discount support from 50 billion won last year to 1.49 trillion won this year. The duration of the discount events has also been extended from September 3-23 to September 30, allowing consumers to benefit from discounts through the Chuseok holiday.
To address the high prices of Hanwoo beef and Han Dong pork, additional discount events will be organized in collaboration with self-help organizations. Popular items for Chuseok, such as Hanwoo sirloin, brisket, and pork shoulder, will be sold at discounts of 30% to 50% at Hanaromart and other locations.
The National Agricultural Cooperative Federation will also invest an additional 291 billion won, bringing the total support to 877 billion won when including government contributions. The federation plans to conduct large-scale discount events through both online and offline channels, including Hanaromart and NH Sing Sing Mall.
At Hanaromart, discounts of up to 57% will be offered on agricultural and marine products, including fruits, Hanwoo beef, pork, and processed foods like flour. NH Sing Sing Mall will provide discounts of up to 70% on essential goods and gift sets.
The Agriculture Ministry expects that the combination of increased supply of essential goods and discount events will help reduce the cost burden for consumers during Chuseok.
Seo Jun-han, Director of the Distribution and Consumption Policy Division at the Agriculture Ministry, stated, "We have mobilized all available resources from the government and cooperatives to significantly expand discount support to ease the burden on citizens' shopping baskets ahead of Chuseok. We will ensure that the supply of essential goods and discount events proceed smoothly so that the public can enjoy a bountiful and joyful Chuseok."
* This article has been translated by AI.
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