Coupang's monthly card payment amount has surpassed 5 trillion won, recovering from the impact of a data breach, and the number of users has reached a record high.
According to AI data tech company IGAWorks' mobile index, Coupang's estimated credit and debit card payment amount for July was 5.09 trillion won, a 5.4% increase from the previous month's 4.83 trillion won.
After dropping to an estimated 4.02 trillion won in February following the data breach at the end of last year, the company quickly rebounded, marking its first month above 5 trillion won. However, the estimated payment amount for August saw a slight decrease to 4.93 trillion won.
The number of Coupang users also appears to have recovered from the effects of the data breach. Last month, the monthly active user count reached 35.95 million, up from 35.44 million in July. In February, the figure was recorded at 33.64 million.
Following the data breach in November of last year, there was a movement among some consumers to cancel their memberships, but it seems that user attrition at the consumption level has effectively ended in the short term.
Earlier, Coupang Inc. Chairman Kim Beom-seok noted during a conference call for the second-quarter earnings report last month that "some customers left Coupang for other services for several months, but they returned and have since restored their previous spending levels, showing a similar high growth rate as before," adding that "the number of Wow membership subscribers has surpassed the levels prior to the data incident."
It is important to note that these figures are based on estimated credit and debit card payment data using AI algorithms, and actual transaction amounts may vary. Some payment data, such as from Naver Plus Store, is excluded from this tally.
* This article has been translated by AI.
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