Nongshim announced on September 10 that the second global advertisement featuring Shin Ramyeon and the K-pop group aespa has surpassed 100 million views on YouTube just two weeks after its release. This achievement is significantly faster than the first campaign, which took about a month to reach the same milestone last year.
The latest advertisement focuses on linking the spicy flavor of Shin Ramyeon to everyday 'happiness.' The main video begins with aespa stating, "For us, spicy flavor is happiness," showcasing the members enjoying Shin Ramyeon through four different scenarios: cooking, shopping, traveling, and participating in a quiz.
In the video, aespa members are seen cooking Shin Ramyeon with friends, selecting products in stores, and enjoying ramen together while traveling. The final scene cleverly conveys the campaign message of 'spicy happiness' as the members respond to the question, "What is another word for happiness?" with "SHIN."
The campaign also features various languages and relatable everyday scenes to appeal to global consumers. Since the video’s release, international audiences have reacted positively, discussing the combination of aespa and Shin Ramyeon, as well as the members' eating scenes.
Nongshim aims to present the spicy flavor of Shin Ramyeon not just as a mere sensation but as a joyful experience in daily life. The goal is to broaden the understanding of the global slogan 'Spicy Happiness In Noodles.'
A Nongshim representative stated, "We planned this campaign to help consumers worldwide experience the appeal of Shin Ramyeon's spiciness in a more friendly and enjoyable way. Given the rapid achievement of 100 million views for this second campaign, we will continue to convey Shin Ramyeon's unique 'spicy happiness' in the daily lives of global consumers."
Shin Ramyeon, launched in 1986, is celebrating its 40th anniversary this year. It has recently surpassed cumulative sales of 20 trillion won and 42.5 billion units sold, establishing itself as a global brand available in over 100 countries.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.