Naver is set to enhance its sports broadcasting capabilities during the '2026 Aichi-Nagoya Asian Games' by offering live coverage of various events and AI-based viewing features.
Starting from September 19 to October 4, Naver will showcase live broadcasts of games aired on broadcaster channels, as well as major esports events, the company announced on September 10.
Chijijik will kick off its coverage with the men's basketball qualifiers at 4 p.m. on the day of the opening ceremony.
Continuing the successful 'Watch Together' format and on-site content that received positive feedback during the World Cup and Olympics, sports creators such as Shoot for Love, Park Jong-yoon, Nongterman, and Yoo Hee-kwan will participate in Chijijik's signature viewing culture, sharing real-time reactions while watching games with various guests.
Naver plans to expand its AI technology applied to sports broadcasting during this Asian Games. The AI-based convenience features 'AI Clip' and 'AI Chapter,' previously introduced during the North and Central America World Cup and the Esports World Cup (EWC), will also be utilized for the Asian Games. This will allow viewers to quickly check key moments during matches and easily find specific segments, enhancing the viewing experience across multiple sports.
A new 'Multi-Source Highlights' feature will compile videos generated from various live broadcasts into a single clip or VOD, automatically selecting and organizing key scenes from multiple broadcasts of the same channel. Viewers will be able to watch highlights from different broadcasts, focusing on key moments from specific sports and matches.
The clips will also include Korean subtitles generated using speech-to-text (STT) technology, making it easier for viewers to understand the match content.
Naver will provide a special Asian Games page where users can view the schedules for 43 sports and a total of 469 events at a glance, helping viewers easily find the matches they are interested in.
Additionally, a dedicated lounge for the Asian Games will be operated, allowing sports fans and experts to engage in support, analysis, and discussions. Naver plans to host various interactive events in the lounge to increase fan participation in the Asian Games.
* This article has been translated by AI.
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