Shin Dong-bin Oversees AI Design Innovation at Lotte Strategy Meeting

Shin Dong-bin, chairman of Lotte Group, is directly overseeing the group's design innovation utilizing artificial intelligence (AI).
 
On September 10, Lotte announced that it held the '2026 Lotte Design Strategy Meeting' at the Lotte World Tower in Jamsil, Seoul, attended by over 50 participants, including Shin, the CEO of Lotte Holdings, department heads, and representatives from major affiliates.
 
Now in its third year, the design strategy meeting serves as a platform to review the group's brand identity and design strategies while discussing future directions.
 
This year's theme is 'Imagine Beyond Imagination.' As Lotte approaches its 60th anniversary next year, the meeting focused on how to build a design process that carries forward the brand philosophy developed over the years while leading into the next 60 years.
 
The group also shared strategies to integrate AI technology into its brand value to spearhead design innovation. To this end, Lotte plans to develop an internal design platform called the 'Lotte AI Design Studio.'
 
The Lotte AI Design Studio will reflect the group's management, brand, and design philosophies in the AI generation and validation process, creating results that are distinctly Lotte.
 
In June, Shin participated in the 'CEO AI Academy,' where he emphasized the importance of developing AI agents through a vibe coding method, stating, "AX is not just a choice; it is a top priority for the survival of the group."
 
The meeting also featured an exhibition highlighting key brands and businesses launched by Lotte since its founding. A 'Creative Board' composed of young designers unveiled the 'Rotory Robot' for Lotte World guidance services and an augmented reality (AR) navigation service utilizing AI. They also presented innovative design processes that quickly materialize customer ideas into products.
 
A Lotte representative stated, "This year's design strategy meeting focused on reflecting on the 60 years of Lotte Group from a brand and design perspective and preparing for the next 60 years. We will inherit and develop Lotte's unique heritage to strengthen 'Lotte-ness.'"