Glendronach, known for its 200 years of sherry cask maturation, has introduced a new limited edition to mark its bicentennial. The distillery has released a special bottling aged in red wine casks, allocating approximately 3,000 bottles for the South Korean market. Additionally, the company is increasing the domestic supply of some key products that had previously been limited, targeting premium single malt consumers.
On September 10, Brown-Forman Korea held a 'Glendronach 200th Anniversary Master Class' at the Chosun Palace in Gangnam, Seoul.
The event featured the single malt whiskies 'Glendronach 12 Year', '15 Year', and '18 Year', along with the 14-year 'Boinesmill House Edition' created for the anniversary. Also showcased was the 'Glendronach 1968', distilled in 1968 and aged for 56 years, with only 3 bottles allocated to Korea out of a total of 200 worldwide.
Founded in 1826 in the Scottish Highlands, Glendronach is celebrating its 200th anniversary with a 'variation on tradition.' While over 90% of its production has been matured in Spanish sherry casks, this limited edition incorporates red wine casks.
The Boinesmill House Edition is a 14-year-old whisky that has been finished in Claret red wine casks after maturing in Oloroso and Pedro Ximénez sherry casks, selected by Master Blender Rachel Barrie. It features prominent flavors of blackberry, raisin, and hazelnut. The suggested retail price is 180,000 won.
The name of the product is derived from 'Boinesmill House,' where founder James Allardice hosted gatherings for friends and notable figures of his time.
While sherry casks symbolize the brand's tradition, the red wine casks represent the culture of hospitality and celebration during those gatherings, according to the company.
A significant allocation has been made for the South Korean market. Yoo Jung-min, Executive Director of Brown-Forman Korea, stated, "Approximately 3,000 bottles of the Boinesmill House Edition have been allocated to Korea, reflecting Glendronach's importance in this market compared to others."
The company is also increasing the supply of its core lineup products. While the 12-year-old whisky is the best-selling entry-level product in Korea, the 15-year and 18-year offerings have faced global allocation limits that have not met demand.
This year, Brown-Forman Korea has expanded the domestic allocation for the 15-year product and introduced gift sets for the Chuseok holiday.
The presence of single malt whisky in the domestic liquor market is growing. This trend is reflected in sales data, with single malt whisky becoming the top-selling category on GS25's liquor smart order platform 'Wine25Plus' in the first half of this year, surpassing all other types including wine and blended whisky.
Single malt whisky now accounts for 61% of whisky sales, a 15 percentage point increase from the previous year. Notably, sales of premium single malts priced over 100,000 won have surged by 126%.
Additionally, Brown-Forman Korea is collaborating with Chosun Palace to run a promotional event for the 200th anniversary. The '1914 Lounge & Bar' at Chosun Palace will offer programs for comparative tastings of Glendronach products, including the Boinesmill.
On September 10, Brown-Forman Korea held a 'Glendronach 200th Anniversary Master Class' at the Chosun Palace in Gangnam, Seoul.
The event featured the single malt whiskies 'Glendronach 12 Year', '15 Year', and '18 Year', along with the 14-year 'Boinesmill House Edition' created for the anniversary. Also showcased was the 'Glendronach 1968', distilled in 1968 and aged for 56 years, with only 3 bottles allocated to Korea out of a total of 200 worldwide.
Founded in 1826 in the Scottish Highlands, Glendronach is celebrating its 200th anniversary with a 'variation on tradition.' While over 90% of its production has been matured in Spanish sherry casks, this limited edition incorporates red wine casks.
The Boinesmill House Edition is a 14-year-old whisky that has been finished in Claret red wine casks after maturing in Oloroso and Pedro Ximénez sherry casks, selected by Master Blender Rachel Barrie. It features prominent flavors of blackberry, raisin, and hazelnut. The suggested retail price is 180,000 won.
The name of the product is derived from 'Boinesmill House,' where founder James Allardice hosted gatherings for friends and notable figures of his time.
While sherry casks symbolize the brand's tradition, the red wine casks represent the culture of hospitality and celebration during those gatherings, according to the company.
A significant allocation has been made for the South Korean market. Yoo Jung-min, Executive Director of Brown-Forman Korea, stated, "Approximately 3,000 bottles of the Boinesmill House Edition have been allocated to Korea, reflecting Glendronach's importance in this market compared to others."
The company is also increasing the supply of its core lineup products. While the 12-year-old whisky is the best-selling entry-level product in Korea, the 15-year and 18-year offerings have faced global allocation limits that have not met demand.
This year, Brown-Forman Korea has expanded the domestic allocation for the 15-year product and introduced gift sets for the Chuseok holiday.
The presence of single malt whisky in the domestic liquor market is growing. This trend is reflected in sales data, with single malt whisky becoming the top-selling category on GS25's liquor smart order platform 'Wine25Plus' in the first half of this year, surpassing all other types including wine and blended whisky.
Single malt whisky now accounts for 61% of whisky sales, a 15 percentage point increase from the previous year. Notably, sales of premium single malts priced over 100,000 won have surged by 126%.
Additionally, Brown-Forman Korea is collaborating with Chosun Palace to run a promotional event for the 200th anniversary. The '1914 Lounge & Bar' at Chosun Palace will offer programs for comparative tastings of Glendronach products, including the Boinesmill.
* This article has been translated by AI.
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