Samsung C&T's Rag & Bone has expanded its menswear lineup with the opening of its first standalone pop-up store in Seongsu, Seoul.
The pop-up will run at the cultural complex 'Stage 35 Seongsu' until September 20. This marks the brand's first large-scale pop-up outside the U.S. and its first flagship standalone pop-up in South Korea.
Themed 'From SoHo to Seongsu,' the pop-up draws inspiration from the transformation of New York's SoHo from an industrial area to a cultural hub, paralleling the evolution of Seongsu.
The pop-up spans two floors. The first floor features a loft-style space converted from a warehouse, showcasing the 2026 Fall/Winter collection. Live DJ performances will take place every Saturday.
The second floor is dedicated to the Mirama product line, which utilizes a technology that realistically prints denim textures and patterns onto other materials. This technique is also applied to the walls and furniture, enhancing the immersive experience.
Additionally, the pop-up will debut a limited edition Mirama collection, including products that replicate denim textures in velvet and a new 'Graysy Blue' setup.
Jo Young-joo, team leader of Rag & Bone at Samsung C&T Fashion Division, stated, "We plan to showcase Rag & Bone's unique design and brand experience to a wider audience through this pop-up."
In the first half of this year, Rag & Bone reported a 27% increase in cumulative sales compared to the same period last year, with a 45% rise in new customers. The company is enhancing its product competitiveness by expanding its offerings from women's wear to menswear. Last year, it also launched its first offline men's pop-up in South Korea.
* This article has been translated by AI.
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