LG Electronics is making a significant push into the Global South market by actively showcasing its integrated artificial intelligence (AI) home solutions for business-to-business (B2B) transactions.
On September 14, LG Electronics announced the official opening of its first 'AI Home Experience Space' in Riyadh, Saudi Arabia.
This space is an offline store designed for B2B customers, including local construction companies, and is modeled after premium residential environments in the region, featuring living rooms, kitchens, bedrooms, and bathrooms. It showcases locally tailored built-in appliances such as ovens, hoods, and refrigerators, along with furniture from lifestyle brand collaborations, creating a realistic living space. Visitors can experience a futuristic living environment where AI operates according to users' lifestyle patterns and the characteristics of the space.
The AI Home Hub 'ThinQ ON' serves as the centerpiece, allowing users to experience generative AI-based voice control and various IoT device integration features. This includes connectivity with a range of IoT devices distributed in Europe, the Middle East, and Africa through integration with the Homey Pro.
Demand for smart buildings and premium housing is rapidly increasing in Saudi Arabia. According to market research firm Grand View Horizon, the Saudi smart home market is projected to grow from approximately $2 billion in 2024 to about $8.7 billion by 2030, with an average annual growth rate of over 27%.
LG Electronics plans to leverage Saudi Arabia's geopolitical position by operating the Riyadh experience space as a B2B showroom for the Middle East and Africa, with plans to expand customer touchpoints to major cities such as Jeddah and Dammam within the year.
Kim Sung-jae, head of LG Electronics' HS Overseas Sales Group, stated, "Starting with the Riyadh AI Home Experience Space, we aim to establish ourselves as a key B2B partner in local infrastructure construction projects by offering tailored solutions in the Middle East."
* This article has been translated by AI.
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